At Van Landa Potato Chips, we firmly believe that innovation and environmental responsibility can go hand in hand. The beginning of 2025 marked a significant milestone for us, as we implemented a groundbreaking initiative between January and March—introducing repurposed foil packaging as part of our commitment to reducing waste and optimizing resources.
Packaging Transformation: From Signature Series to Paper Bags
Previously, our Signatures Series featured an exclusive identity with rotogravure printed foil packaging (Sea salt Original 50g Signatures Series), emphasizing premium quality and uniqueness. However, since the product discontinued and driven by sustainability, we repurposed this foil and integrated it into two of our flagship product lines:
✅ Classic Variant – Packaged as inner foil in 80g paper bags
✅ Gourmet Variant – Packaged as inner foil in 50g paper bags
Through this temporary transition, we contributing to reducing packaging waste in alignment with the circular economy principles.
Key Features of Our New Packaging
As part of this sustainability campaign, each Van Landa paper bag comes with two informational stickers:
🔸 Round Yellow Sticker – Displaying the message “Recycle paper, repurposed foil,” highlighting our commitment to maximizing material usage and minimizing waste.
🔸 Round Info Sticker – With the text “Why the foil inside is different,” and a barcode leading directly to our Instagram page, where consumers can explore detailed insights into the foil repurposing process and its positive environmental impact.
Sustainability as a Core Commitment
This initiative is more than just a packaging modification—it represents Van Landa’s two fundamental values: ✅ Product Quality: Maintaining the signature taste and identity of Van Landa.
✅ Environmental Responsibility: Repurposing materials to actively reduce waste while preserving the integrity of our products.
We invite you to join us on this sustainability journey. Every time you enjoy Van Landa Potato Chips, you support an environmentally friendly initiative aimed at shaping a greener future for the snack industry.
✨ Together, we can make a positive impact! ✨
Support Our Mission
Visit our Instagram page and learn more about how Van Landa is continuously innovating to create more sustainable packaging solutions! 🚀
Warm regards, Van Landa Potato Chips