Between 2018 and 2022, Van Landa had the distinct honor of being chosen by Starbucks Indonesia to deliver a premium snack concept through our exclusive potato chips. This collaboration not only affirmed the exceptional quality of our products but also marked a turning point in packaging innovation that continues to inspire the industry.
Two Signature SKUs for a Premium Experience
As part of this groundbreaking partnership, Van Landa introduced two exceptional variants:
- Sea Salt Handcrafted Potato Chips
- Salt and Black Pepper Potato Chips
Packaged in 80g bags, these SKUs were designed to perfectly complement the upscale Starbucks experience. The flavor profiles and meticulous production methods were crafted to meet the highest standards of taste and quality, ensuring that each bite delivers a refined and satisfying snack.
A World-First in Packaging Innovation
What truly set this collaboration apart was the revolutionary packaging solution developed by our team. Van Landa proudly introduced the world’s only packaging design of its kind—a paper foil pack with a centered sealed back. This breakthrough packaging features:
- Dual-Layer Construction: The outer layer is made of premium paper, providing an elegant and natural finish. The inner layer is crafted from high-quality foil, ensuring product freshness.
- Luxurious Rotogravure Printing: The application of rotogravure printing on the inner foil delivers a sophisticated, high-end look with impeccable print quality. This technique allowed us to achieve a design that not only looked luxurious but also communicated our brand’s commitment to perfection.
- Engineering Excellence: Traditionally, similar materials are molded into standard standing pouches commonly used for coffee packaging. However, when a center-sealed approach is attempted with such materials, leakage is a persistent challenge. Through meticulous research and engineering, Van Landa overcame this obstacle, successfully creating a robust and leak-proof center-sealed packaging design.
The uniqueness of this packaging innovation has attracted significant attention in the industry, with numerous manufacturers seeking insights into how we achieved this breakthrough.
A Testament to Trust and Innovation
The trust placed in Van Landa by Starbucks Indonesia speaks volumes about our technical prowess and unwavering commitment to quality. This collaboration not only validated our product excellence but also paved the way for future innovations in both the snack and packaging industries. It remains a proud chapter in our history—one that showcases how innovation, when combined with quality, can transform challenges into unparalleled achievements.
Through this iconic collaboration and revolutionary packaging solution, Van Landa continues to set new benchmarks for excellence. We remain dedicated to pushing the boundaries of innovation, ensuring that every product not only delights our customers but also inspires the industry at large.
Buy the chips here